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Ron Chalmers, The Edmonton Journal
$ }$ E# j) s8 M9 _1 MPublished: Tuesday, April 03, 2007
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x+ K/ n. l1 Y4 R' @9 aEDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.6 i$ T6 ~6 R4 h, t
9 b' ~* Z+ j# W8 h* L: xLeger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.. o; i7 N: V* U9 N7 R5 c
3 N+ P. q$ A8 T3 h5 Y2 k. zIs this a good time to buy a house in Alberta?
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No, not according to the sample's composite score of 71, showing significant doubt." y- q, _( p, H$ N& T* E2 t
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Leger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."; p5 Y1 A8 k& D* _' R3 B R
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When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.
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A question about household incomes drew a score of 141, as most people expected incomes to rise.
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, J) | Y; _) jThe sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.
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1 y% k0 I+ }) f& s7 f9 S+ _) UA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said./ D( b' r1 f' J2 i
0 ? k9 ]! Q8 {& d5 n1 YAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."7 w0 c5 E: _. |
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The business sample, like the consumer sample, expected interest rates to rise.
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2 L! ]3 b/ A, T, w8 Y" o3 iBarry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.- G8 y) O. Q# O. E
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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