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Ron Chalmers, The Edmonton Journal X" s( G$ M& b. S" Z8 P
Published: Tuesday, April 03, 2007. D3 A/ F# k' E! t1 x& D$ g
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.1 R+ j, q; S# u. M$ n: n- X
8 F4 ~" `- ]! z5 X- Z$ P( n# F9 @7 ~Leger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.2 g" I; `8 ?1 s8 f% k/ K
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.
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, @( W# d8 `! X: `# @Is this a good time to buy a house in Alberta?
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No, not according to the sample's composite score of 71, showing significant doubt.
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Leger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."' P& r& o) R$ o1 S( W/ Y
4 P& o; @7 s5 x- QWhen asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.% K4 {$ c, A$ O% Y+ t1 G
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A question about household incomes drew a score of 141, as most people expected incomes to rise.! {% n- n2 _$ F1 o6 c2 W
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The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.
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A related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.. v2 y, t% {$ I+ @
2 P1 {7 H- K, w, QAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."
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The business sample, like the consumer sample, expected interest rates to rise.4 d& o8 A6 ]; C* i4 E. A& C
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.3 _0 ^4 w/ }$ C3 A
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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