ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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: Y. Z+ l5 f7 Z, k' N+ C) RCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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' v9 b. x4 V6 V  O( G* T% w•70%:  Feel now is a good time to buy a home in Canada
) y# }+ M  g. y4 f9 l! z' F9 S3 _: {•1/3:  Expect to move in the next five years
3 H8 k: B! T7 ~/ k•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
* b: {9 U* Y' s. o6 b. Y- I•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
1 P6 \4 b% [0 U# ]# s•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
/ V! h1 K) e9 s5 X# f! UWhat matters to homeowners:
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•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
•"Service":  The top reason driving customer satisfaction with brokers.
•"A good relationship":  The top reason behind customer satisfaction with lenders.
Other interesting market share stats:

- t: w4 J8 [; o2 H* a# U) M•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
) k1 C* H0 i! E4 [, m" v•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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http://www.happymortgages.com/newsarticle.asp?id=210
6 z7 l$ b. Q5 _- oSource:  The chart and all data are courtesy of CMHC.