YOU CAN NAME YOUR OWN BUSINESS ANYWAY YOU LIKE, THERE IS NO LAW AGAINST IT, EXCEPT THE LEAGLE NAME. 2 v/ q+ V0 K% M# x ^SAY, YOU REGISTER AN ABC INC., OPERATING AS DEF FLOWERS, THEN YOU CAN DO BUSINESS AS DEF. , I+ {6 C. X& J: f3 V; e3 I( KHERE, A LOT OF PEOPLE JUST REGISTER A NUMBER COMPANY EVEN.