Sun Life 要退休Clarica 标牌

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Sun Life to retire Clarica name
1 ]+ W9 Z/ v5 ?% JDuncan Mavin, Financial Post
Published: Monday, March 26, 2007

( k$ K' w0 c2 z% F! f  S) pSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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; S1 M" @6 q4 S( L公司说，这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
* s" L1 e2 j2 j2 T/ oClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
" k4 D  N' Q$ W) D4 b/ oThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
0 y$ p1 M& X9 Y5 g6 |' H: w2 x"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.

( v. Q7 Q# a7 W  `# t' r) u. y"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com
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© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

$ m$ m- I0 V2 x5 H! L: w本人翻译不当。标题应该翻译成：

Sun Life 要取消Clarica商标
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% x9 v6 X2 Z% b! |& _6 G0 Y* fSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
0 N+ ~/ l  a7 C* m4 Usomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
4 R+ E9 C8 b/ d( P& {( H$ Hsomething will chang???

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Only the brand name will be changed. You don't need do anything.