Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
) J$ j8 N3 u) rDuncan Mavin, Financial Post
Published: Monday, March 26, 2007

Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
1 b% ]. ]5 {* V; I  U: n* T3 a: R' S
Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
- x' v" y) H) Q2 u
" t9 Z1 P2 k3 v+ [/ K现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

公司说，这个改变将要在2008年第一季度完成。
7 _* b: l3 X. r4 F8 h9 h8 A
TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
; e- |* l6 n3 k  z5 V( kThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
1 ~! J/ F) s0 J9 N9 A" J$ t6 A"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
: p; L8 P$ d1 ?3 O, `6 B, N
"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com

© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
0 f# Z- e0 K& C9 L/ J

本人翻译不当。标题应该翻译成：
( z5 l  ^& k# z1 |  u9 K6 q
Sun Life 要取消Clarica商标

( k$ c. }- E: j0 _+ E3 hSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
- V/ G7 v! k3 k) `8 f# x( V% S

dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
; S5 E& C( c0 {/ z# {7 K1 h9 @I have Clarica 商标的人寿保险,
2 T! y4 g% G1 ]5 x$ Hsomething will chang???

  z3 W7 v( h1 A* B! R& ^" ~. f* ~& t
1 O1 t+ k) Q! u/ ?3 p. c# LOnly the brand name will be changed. You don't need do anything.