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课文26 征购大饼干筒
" W( K, U' n7 o461. No one can avoid being influenced by advertisements.
, Z! {* H- ^: k7 _+ D* s 没有人能避免受广告的影响。
' }. ~5 G# g4 G: ? B3 a! Q# x462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,% F K) l, C9 @+ x6 y* `
尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。% G; W" q. J6 [$ \4 e
463. for advertising exerts a subtle influence on us., o* S% G3 Y/ o0 S* z3 C
这是因为广告在我们身上施加着一种潜移默化的影响。
+ j L, K; ]$ ]1 P- x0 ?% h464. In their efforts to persuade us to buy this or that product,, }0 l* ]- c8 j; ]/ ~: |* {. v
做广告的人在力图劝说我们买下这种产品或那种产品之前,9 Y! V: q! U) f8 q3 z( }7 ~
465. advertisers have made a close study of human nature and have classified all our little weaknesses.
2 Q0 ]7 }( w- ?# s5 `4 Q 已经仔细地研究了人的本性,并把人的弱点进行了分类。/ y. c$ E; r5 p$ d* c' C f+ ]; a1 O
466. Advertisers discovered years ago that all of us love to get something for nothing.
( Q. G* X( w9 p: |* o6 j3 b! K 做广告的人们多年前就发现我们大家都喜欢免费得到东西。: v$ ^' i/ _4 S
467. An advertisement which begins with the magic word FREE can rarely go wrong.
/ K, I6 K% H) C 凡是用“免费”这个神奇的词开头的广告很少会失败的。
$ C5 M+ z/ F. o* h" ?468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.% {$ \" o F' @0 [# R
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。
4 F9 o0 T+ `5 H& k469. They devise hundreds of competitions which will enable us to win huge sums of money. B: n2 D# {+ z: E) I
他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。* w0 r+ R4 z4 N6 _4 @! N6 }) g6 s3 H% y
470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.4 F$ R" f" [9 L9 v
电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
% M' Z8 K# D9 t471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.0 M/ I" b2 X/ Y: k+ @6 j
有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。
! C' A G/ X' U' b8 g472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.
. @. a% a" p) T t1 g7 `! G 他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。
) T5 [, L$ D/ \. V, r% s/ q4 ~8 h b473. The response to this competition was tremendous.( T& j3 d& O" T2 i
这次竞赛在听众中引起极其热烈的反响。 `; B# i8 G2 x1 @
474. Before long, biscuits of all shapes and sizes began arriving at the factory.7 d I( k0 ~$ ?( X w
不久,形状各异,大小不一的饼干陆续送到工厂。
5 X9 `/ B8 r" E- W# o; R( |475. One lady brought in a biscuit on a wheelbarrow.
8 C6 P# A7 v$ W) M& B 一位女士用手推车运来一个饼干,
( {) c$ c* }2 J# O* r476. It weighed nearly 500 pounds.
' T. n2 S- ]1 m9 I% ~" o% t 重达500磅左右。+ d1 s3 { `. `( E: [
477. A little later, a man came along with a biscuit which occupied the whole boot of his car.
2 e: [' C, B+ w7 | 相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。
/ L/ `( E7 h% V0 z478. All the biscuits that were sent were carefully weighed.7 }' B. l# g- `
凡送来的饼干都仔细地称量。" o, v7 y% ?) ^
479. The largest was 713 pounds.. i) \6 }' Q+ r, B
最重的一个达713磅,9 g, k3 a5 r0 Q3 u- O4 N
480. It seemed certain that this would win the prize.
5 Z7 O n# a1 K% [) d6 b, E 看来这个饼干获奖无疑了。/ i; b( [$ {) ]
481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.5 [4 r7 |7 z" p
但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。
) G. o5 p8 g4 B4 @6 n& Q482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
9 h+ O2 a7 l7 N: w {* S: Y# x 它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。1 I9 M6 m' B3 ]; ^6 U, g" n
483. It was so heavy that a crane had to be used to remove it from the lorry.- k9 u6 M3 m$ a! e" L) t) t
饼干份量太重了,用了一台起重机才把它从卡车上卸下。3 \+ g) }+ F, f3 B, a2 }' d
484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000." [; q# F+ r( ~4 D8 f
饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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