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A New York state-based company has announced it will be adding genetic material to some high-end products. + V) I4 |7 y3 D8 w. ?. G5 ?
' u9 d i% ~; |- J% P2 yApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. & c+ E' E% `" V" R, c/ l0 j5 y
) x {3 d3 @# ^$ Z/ u: N2 ]The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. z2 h; v n2 X) l$ x
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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4 H" T8 w( E! L9 ^( J5 xApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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