 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products. 9 o/ i _$ X w. _
; r0 a/ N8 g. J
Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. % m% j7 k+ A4 K
3 c& n; C% X# A4 ]8 a3 O. Z
The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
! V; o6 ?" B' Z2 L0 N6 j2 @# l% o& z. Z) x- K- c
"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. $ p! d3 \' J9 E1 G0 F/ O
' n) o/ J: E4 M- L" N) j; g8 [9 v
Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. $ v9 |, x; g6 X& {4 b _
& k, {) }9 w3 ]: G& R5 W% dApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|
狗仔卡
发表于 2010-1-8 11:59
提升卡
置顶卡
沉默卡
喧嚣卡
变色卡
显身卡
