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A New York state-based company has announced it will be adding genetic material to some high-end products.
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: ~- @ U) q5 J7 c: p4 U: SApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. ( Q# Q: r: \# p/ E+ x* P2 @
" s+ a5 Q8 u5 X; rThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 8 ^; v8 B6 h' L
5 e$ M9 S3 U; g0 L/ n. xApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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