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Sun Life to retire Clarica name8 \; I, |/ L* @8 ^9 L) A6 I
Duncan Mavin, Financial Post/ t. T+ V7 F& c! V" J, P
Published: Monday, March 26, 2007) h" E( s y/ p9 _
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Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。. d0 |( A! ?9 Y! e
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Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。, R: H- A8 X; [# _ F$ n' P9 z
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说，这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.: f, M" i3 c! Y+ S: }1 e5 [
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
+ o7 ?4 l, O {0 z7 K' {There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
* X8 }/ v1 a7 s, X: a' i"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
: v, G7 U% K% g' w' q, c1 ?" @5 x3 Gdmavin@nationalpost.com
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© Financial Post 2007 |
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发表于 2007-3-26 14:30
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