Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
  v2 @7 K% B: hPublished: Monday, March 26, 2007
5 |5 x6 \6 ^0 ?! C- D
Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

) b* n8 G; L3 aClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
& j, b8 U. L* O
1 e/ c5 e# H* [" N/ u现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
, D9 R; q$ q0 [. J7 h; i; |0 Z4 \
公司说，这个改变将要在2008年第一季度完成。
3 \2 U  S+ |" V1 |8 c& p) W/ y) y
+ k. t* D/ T' A2 a* pTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
; V3 i3 L" d, p4 TClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
6 D3 d! b8 G8 \( k* ]There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
' A; k: S+ {) \5 S7 Q"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
& k8 c- F* X6 K8 }, p  Y% W
! Y" ]3 `- r0 \) F"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com
  p# Z2 g2 n6 h, L3 X5 a
0 c  G& q+ h/ [0 m© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

: c+ v% @( U% |$ p  y5 w9 t$ c
本人翻译不当。标题应该翻译成：

- h  {6 }, J- h" D, ISun Life 要取消Clarica商标

Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
$ F2 y" {5 q0 B( c5 c

dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
5 y, N& k3 K  [  o  nsomething will chang???

Only the brand name will be changed. You don't need do anything.