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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name8 \; I, |/ L* @8 ^9 L) A6 I
Duncan Mavin, Financial Post/ t. T+ V7 F& c! V" J, P
Published: Monday, March 26, 2007
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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。. d0 |( A! ?9 Y! e
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。, R: H- A8 X; [# _  F$ n' P9 z
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.: f, M" i3 c! Y+ S: }1 e5 [
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
+ o7 ?4 l, O  {0 z7 K' {There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
* X8 }/ v1 a7 s, X: a' i"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
: v, G7 U% K% g' w' q, c1 ?" @5 x3 Gdmavin@nationalpost.com
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© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表
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) U& y* x* _; ~0 Y; e/ G! C本人翻译不当。标题应该翻译成:8 I  V4 B) Q; X4 g% c

) O3 `% a- u) R7 q4 Y1 lSun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,4 [) i% s' p, q  }
something will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表/ y# ^0 \7 s" [3 k: `
I have Clarica 商标的人寿保险,
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Only the brand name will be changed. You don't need do anything.
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