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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
# O& c+ h) w' [0 W$ S6 O# P& eDuncan Mavin, Financial Post* C* ~5 D/ P; s5 c
Published: Monday, March 26, 2007

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  I4 R3 G8 `. u% l6 [1 z* OSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。, a  ]; o# M2 l% k( I+ \& v

+ v' A8 n# G+ M: M- @* hClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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! A5 N4 a5 S! |$ t# ^+ J' R现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。& v: y1 t0 G& Z' x3 V
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公司说,这个改变将要在2008年第一季度完成。$ z$ [* I7 h: Y" v0 s
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.0 B$ B. o6 ]* @: k
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
% u- p! L2 Q7 c8 G$ h! r. }There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
, L8 F* D. `$ S5 x1 \" N8 p"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.4 N7 Z) M; f& ]0 T+ C. c8 d, ]! i

' ~& K: }& m2 X2 z8 t"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
) f$ {5 q$ k- C) O7 u3 g) j& admavin@nationalpost.com. G( i5 N3 k6 ]9 }: J5 C& _

1 c. f- C# \5 [7 L  X8 J© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表, u6 Y4 ]& P# `

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: F* N, s4 ]& _3 p  l) }! `8 ~本人翻译不当。标题应该翻译成:
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" n, @6 N! `  m3 ]6 bSun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。3 ~, p- |$ \- k6 O4 O
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
3 \- r1 f- D/ L0 {, m' Jsomething will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表. v* @- `* C: K( U6 `# G
I have Clarica 商标的人寿保险,- m3 V- s: q% d0 M
something will chang???

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Only the brand name will be changed. You don't need do anything.
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