Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
' B& b/ v( b# k) tDuncan Mavin, Financial Post
Published: Monday, March 26, 2007
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: @6 @  C% c% G* P  l; T% n1 P  QSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

2 F- |0 y! F$ o1 n/ t% K' m现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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  P8 X; f' |1 b% v6 R7 i, H& {* r公司说，这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
* b2 \9 o# Q' q! R/ M/ oClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

1 p+ z' j* n% [' f( E6 z  `The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
2 O" v. ]1 p# [4 ?* O0 B" ?; f"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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' E8 i6 o4 J* f0 y; z"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com

5 T4 s8 U& ]) v, K2 Y© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

本人翻译不当。标题应该翻译成：

Sun Life 要取消Clarica商标
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5 h- z, k0 M) M7 [7 H! kSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
; C) R6 d- t5 ]! Nsomething will chang???

# k/ `& X% X9 q* x7 vOnly the brand name will be changed. You don't need do anything.