YOU CAN NAME YOUR OWN BUSINESS ANYWAY YOU LIKE, THERE IS NO LAW AGAINST IT, EXCEPT THE LEAGLE NAME. h+ X# s) X, G6 U! RSAY, YOU REGISTER AN ABC INC., OPERATING AS DEF FLOWERS, THEN YOU CAN DO BUSINESS AS DEF. ( g1 b6 i& c/ s/ SHERE, A LOT OF PEOPLE JUST REGISTER A NUMBER COMPANY EVEN.