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课文26 征购大饼干筒+ y) g3 D1 u& s: f: I
461. No one can avoid being influenced by advertisements.: F( j1 J8 F" [. v+ K' s P
没有人能避免受广告的影响。4 N, R& z+ @+ `! Q
462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,
) g, e% i" Q; }6 }5 b" N2 g" n 尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。
5 |/ ]" H6 H. T- f0 n9 C463. for advertising exerts a subtle influence on us.
. f4 T8 X2 r, H4 v+ `) N# e9 F 这是因为广告在我们身上施加着一种潜移默化的影响。
5 v) R3 I8 a( d/ L0 }' ?464. In their efforts to persuade us to buy this or that product,
7 h6 N) A5 P0 t5 N5 S% }3 Y( t8 A5 ` 做广告的人在力图劝说我们买下这种产品或那种产品之前,
% [& ?: c6 }( c' Q8 o8 Z465. advertisers have made a close study of human nature and have classified all our little weaknesses.' k# m. X) t1 D$ B& y5 G
已经仔细地研究了人的本性,并把人的弱点进行了分类。
/ j" D9 P) O1 e# i9 t1 A+ v466. Advertisers discovered years ago that all of us love to get something for nothing.1 W: S. @ f% {( ]" k) J
做广告的人们多年前就发现我们大家都喜欢免费得到东西。
3 Y6 r' D! y0 L$ ]; x467. An advertisement which begins with the magic word FREE can rarely go wrong.
/ x- j& F( B0 w 凡是用“免费”这个神奇的词开头的广告很少会失败的。, O) {7 i2 @ Y" y
468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.7 u5 }$ r( X- ?7 o2 U _8 S) G
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。8 {* L+ B/ n1 p& B6 s
469. They devise hundreds of competitions which will enable us to win huge sums of money.
) t& b( D. d4 ~% P) ~4 y5 V 他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。9 k' f% G4 z* K
470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
3 x' ]5 ~, ^% K" a) n" A) @( ? 电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
! c- j- ~' a/ S471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.
( p2 j5 _) j% a9 i9 L 有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。
- @! i/ `! R j0 y" m& Q& R. R472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.
1 b- c8 i2 Y7 `( r" X 他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。% ?* o7 e0 d8 `2 q/ ~$ X/ C
473. The response to this competition was tremendous.1 |% t3 @. ]+ x
这次竞赛在听众中引起极其热烈的反响。; _6 F ~( d* e7 E
474. Before long, biscuits of all shapes and sizes began arriving at the factory.% y; S, M/ o$ I. Z+ [" _' p" g7 f7 K7 n
不久,形状各异,大小不一的饼干陆续送到工厂。
# C% P$ n( o: t2 C, W475. One lady brought in a biscuit on a wheelbarrow.& P, Z; {) H0 a( }, h. I
一位女士用手推车运来一个饼干,
3 i. H: m2 \0 ]) l- U% a% s3 b476. It weighed nearly 500 pounds.
" N+ v' Q+ u& t* O 重达500磅左右。
3 x2 `! ^3 X' [& |$ j' W$ n, {477. A little later, a man came along with a biscuit which occupied the whole boot of his car.+ u1 X+ b# K. U' F2 T: Z* S8 Z
相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。
" ?3 l0 w: H: X3 F0 D478. All the biscuits that were sent were carefully weighed.! E) f N, c9 O* X7 U
凡送来的饼干都仔细地称量。, r" [; L8 H' ^7 d$ @8 w/ T4 t
479. The largest was 713 pounds.
6 v- f) ]" t _4 l" ^ 最重的一个达713磅,1 C3 W1 p8 Y* F. k& O4 u
480. It seemed certain that this would win the prize." x; B9 _% Y9 G- D# [2 x
看来这个饼干获奖无疑了。) G& ~, `# `. g: ~+ d3 I, b' a
481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.
8 ~, ~5 o9 T9 Q 但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。
0 R, t; L/ V; v' {! C& p$ H482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.8 `" O6 j2 t/ t0 u7 n
它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。
+ `' j% y! s: _( X9 L- V2 L483. It was so heavy that a crane had to be used to remove it from the lorry.
' I: i$ |1 e% g: K6 J$ ]8 Y 饼干份量太重了,用了一台起重机才把它从卡车上卸下。0 P/ Q! G# Z$ n7 u# L" C6 k
484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.
- w' K8 q1 w4 I& X 饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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