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A New York state-based company has announced it will be adding genetic material to some high-end products. . w) V: G Y, j9 E: a
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. v. f& |5 F; K* S, J
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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! @/ y3 @$ o) w4 D+ O0 t"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. & P& `' @0 C# e$ ~: s6 [
4 C+ ~. }, x9 t4 m8 ~! iApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 0 F; `; o$ z) U% T4 K9 s' `
! `- f& v0 J, b! b( k; z AApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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