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A New York state-based company has announced it will be adding genetic material to some high-end products.
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( _2 s9 z: y' S# I; B P1 \3 aApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 8 B3 b. ~" m( Y3 ]4 w
* F. s6 Z1 l3 {: {) o5 F$ hThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. : g! G9 g7 M0 e' `6 Y8 T
7 g5 g' ?. t ["Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. ( y+ T: Z4 @5 x& E r$ m/ Z
& i: P5 T! z- x" ~Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. ; I$ ?5 Y/ `7 l6 f2 N7 U6 @+ s
0 m: f- f. ?7 {, \" w7 g3 rApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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