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A New York state-based company has announced it will be adding genetic material to some high-end products.
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$ o. z' \: I4 \/ E2 NApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 9 @2 g8 D$ R E% X% q' A
5 \ U5 Y7 g' eThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. " C; H' i' f Z" S
- [8 J5 a0 H2 X F"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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7 S) R: ]( B( L) E, z0 P0 r" T4 XApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. , P/ ^, C6 E$ T% ?, T; _
# q9 a$ h. F9 r4 NApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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