ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
9 s- S  k: A" g2 O* A( ~" k; g+ F
•70%:  Feel now is a good time to buy a home in Canada
9 _" Y: \1 X( B. O& f+ [•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
+ C/ \5 K0 ~: Z& p, }! N•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
3 \: N2 p9 \4 {; K8 DWhat matters to homeowners:

, `$ m; N5 [; d3 W4 r9 C•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
$ ~6 d8 G  N: @  _* Q# ]' t+ B•"Service":  The top reason driving customer satisfaction with brokers.
: D1 m/ v6 S. B; V•"A good relationship":  The top reason behind customer satisfaction with lenders.
& A) ~: ~" f( h' A4 lOther interesting market share stats:

9 B* x. a6 y8 @" P5 r•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
! M  y7 o5 `/ N% h, y. C/ M* V•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

! N& Y" F9 F- Yhttp://www.happymortgages.com/newsarticle.asp?id=210
Source:  The chart and all data are courtesy of CMHC.