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课文26 征购大饼干筒+ {7 n; s; s( [$ B
461. No one can avoid being influenced by advertisements.
7 s+ z4 x; {- V4 x5 W" g$ F& d 没有人能避免受广告的影响。
+ T4 j% u( N; [% p0 u2 Y* y, L. \462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,
) s7 I4 B# x8 h/ B 尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。+ y- P1 l: [% Q# Z
463. for advertising exerts a subtle influence on us.( Q6 X7 z+ S6 M6 G
这是因为广告在我们身上施加着一种潜移默化的影响。' t. J% z3 o6 e6 p
464. In their efforts to persuade us to buy this or that product,
) [2 H Y( N6 } y/ C" f 做广告的人在力图劝说我们买下这种产品或那种产品之前,' Y4 m/ E' y. |7 G" G. \8 n
465. advertisers have made a close study of human nature and have classified all our little weaknesses.
) R. t* G% Q0 X 已经仔细地研究了人的本性,并把人的弱点进行了分类。
L6 e; }( _$ x+ b466. Advertisers discovered years ago that all of us love to get something for nothing.
/ L" @- ~/ l1 I7 h 做广告的人们多年前就发现我们大家都喜欢免费得到东西。# {8 N* d) \$ U) u: [; \- w
467. An advertisement which begins with the magic word FREE can rarely go wrong.3 V0 X9 o$ @; b: p
凡是用“免费”这个神奇的词开头的广告很少会失败的。
$ q% f, A. O& o- x) J468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well." J2 D5 h! C- P$ E% g3 v/ a7 z
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。7 I9 O& w: F( e" O8 d
469. They devise hundreds of competitions which will enable us to win huge sums of money.
9 {- D% a5 @) D& `" W 他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。
" w/ y6 T/ Y1 u4 F/ P470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
$ N3 i; K( ]8 H. v: Y! A( p 电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。6 t! N( p' `6 S) R3 q! z
471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.
% G/ C5 X' W5 }! Q0 C7 \5 U 有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。9 E1 l d9 f* P4 } N+ z7 p
472. They offered to pay $10 a pound for the biggest biscuit baked by a listener./ g$ t$ J; d% E! S2 e
他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。
, p* ^( M% [: m5 B0 j. ^ o473. The response to this competition was tremendous.9 u! y9 l/ s5 b+ ~
这次竞赛在听众中引起极其热烈的反响。/ T, f+ _: A5 l$ c. c' W3 [
474. Before long, biscuits of all shapes and sizes began arriving at the factory.
' E3 _! ]' q7 _. t 不久,形状各异,大小不一的饼干陆续送到工厂。" C9 L8 F. l5 S7 N
475. One lady brought in a biscuit on a wheelbarrow.
/ u: U1 p% G* T: e5 ]# \; A 一位女士用手推车运来一个饼干,
5 y g3 U% l$ |9 W* V3 w+ `5 H0 y476. It weighed nearly 500 pounds.+ w7 u4 G3 [$ h1 x& y7 g
重达500磅左右。
! \. o L/ w) G- G- Y6 `3 O* A477. A little later, a man came along with a biscuit which occupied the whole boot of his car. h+ u5 d w( M* U0 s$ \
相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。
# x- f8 Y5 G: G/ B* w, B478. All the biscuits that were sent were carefully weighed.
% |; |8 n9 m- U& X# R. ^ 凡送来的饼干都仔细地称量。3 D2 u6 {6 C$ m) L
479. The largest was 713 pounds., M v. }* g* _/ c: @
最重的一个达713磅, ?3 j2 S" c6 E/ G& J/ ^
480. It seemed certain that this would win the prize.4 {/ z r8 }- b7 J& s
看来这个饼干获奖无疑了。9 [ k$ F6 L2 F% g9 C
481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.' d, J, V$ {1 j1 n Q! y' b
但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。8 {$ q' J- f( ?( x& X0 s& M
482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
% Q8 r4 c8 K6 R/ e. \ r 它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。
4 E m# j0 C2 N3 l( m483. It was so heavy that a crane had to be used to remove it from the lorry.) F! U2 I+ V: `8 d- C" D. |1 C
饼干份量太重了,用了一台起重机才把它从卡车上卸下。5 W0 ]+ @0 }: P; R, p8 S* l
484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.
* S" L4 T/ J; m/ Y5 e( G 饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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