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A New York state-based company has announced it will be adding genetic material to some high-end products.
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. & b' Z$ J! h3 v# z5 P' w7 b5 ^
7 x+ ]" y, _$ k. l7 e nThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 3 V. S" U, x7 m7 @) W$ Z8 o
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 9 x" u: ?' p0 U- ?2 _) x$ ~1 k1 {! U
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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