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A New York state-based company has announced it will be adding genetic material to some high-end products.
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8 C. o% [ ?7 i1 c0 M, t# |$ AApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 3 g0 o. X3 k; C( ~$ `4 M( R
M: _3 ?1 Y; M: U, Z( J8 }The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. ' j5 v1 F5 ~" c$ l& h9 v' S' W
% z, D! @, ?: `* w! r# ^"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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4 J/ b) \% q7 G q5 P# HApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 7 O8 A* N* C2 k
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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