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A New York state-based company has announced it will be adding genetic material to some high-end products.
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/ }1 z' @$ V8 Y' o; h. Y; iApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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6 H$ J8 N. c" K: W. i! d& j: b2 gThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. # K4 S6 J: G' q1 [/ U1 I$ j5 t# q h
* i/ C! ^# o2 v: E$ m"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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' x2 [/ M, ]9 e* ~9 Y7 E' GApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 0 A6 }( C8 }% F6 K" X
3 U0 N& L% C# `2 |% t1 g# fApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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