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A New York state-based company has announced it will be adding genetic material to some high-end products. : \9 g1 n+ v9 ?+ f
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. / K' H# Q- l& q! J5 t
1 v+ g- R: ~! u4 _: D( I) c; KThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 3 j, ^# }" m/ @, Y, ^
: T: L# o+ t2 N1 @3 \1 qApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. / U8 W8 a- C+ n* |1 b- ~3 e
* e. Z) ^. p/ l2 c5 _Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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