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Ron Chalmers, The Edmonton Journal& f3 F+ B' L; z! q
Published: Tuesday, April 03, 2007
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.3 m$ z0 R+ O6 C. ?
4 D7 j3 Q/ h( J2 Y, \Leger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.9 E0 k; v/ @7 V- e3 e; s* R
% E; l# d" n- p! G% I ?5 eResponses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.* T( l& p& u0 c1 q
% Q) p$ s1 E- B$ _- c2 Z9 [Is this a good time to buy a house in Alberta?& p7 I( p7 I1 c; p
3 w3 n# U, x; L+ F# A5 ]! N5 e5 MNo, not according to the sample's composite score of 71, showing significant doubt.
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Leger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.- ^% A. W3 V" u3 p+ p
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A question about household incomes drew a score of 141, as most people expected incomes to rise.( x/ y0 P- S; y5 h: @
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The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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! \# H' ^0 ~. G# ^The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.
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( ^' \$ n2 t6 D: h I& _2 nA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.6 i5 V+ V* p1 g2 [
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Among those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."; |. {$ L2 L, {* N
. i* \ O H6 `; MThe business sample, like the consumer sample, expected interest rates to rise.
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! S$ X0 U' W' Y7 EBarry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.6 C# G: z) l4 h. k2 z
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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