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Sun Life to retire Clarica name
: @4 \( |7 q+ |# uDuncan Mavin, Financial Post
! p z! _+ t+ A @: Q7 X- ?0 BPublished: Monday, March 26, 2007
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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。( t, v$ s: y! C
B9 W7 _* Y2 \ H" K# {) PClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。0 P" K' t* R0 |( C. t c6 U
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。5 R3 n3 u0 G% ^. ~, h
) h1 w$ z7 T" E E( s公司说,这个改变将要在2008年第一季度完成。
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1 E+ ^8 V5 x8 M, O9 l* C& {0 j0 ATORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
/ _" \' t. r3 P# z8 i3 c, Q7 e& VClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
d, B9 a+ N& n) L. j5 cThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.7 p- _& \2 e4 \* |4 @4 p
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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' j: d) M9 X4 w8 F5 k) u7 h+ F"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
O7 u5 C1 ~$ j2 }' m$ X, a& G; wdmavin@nationalpost.com
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© Financial Post 2007 |
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