 鲜花( 0)  鸡蛋( 0)
|
课文26 征购大饼干筒
, R: ?% E, n+ y461. No one can avoid being influenced by advertisements.
) o% H+ F. W3 r* q 没有人能避免受广告的影响。
8 g5 w9 k5 d7 M8 N- R( R462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,' a; Y# y/ l: A
尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。
! c L3 C/ l4 c- g5 k463. for advertising exerts a subtle influence on us.
# w7 t" ^' g: t5 T% g( N: r 这是因为广告在我们身上施加着一种潜移默化的影响。, c# u- y0 A% U
464. In their efforts to persuade us to buy this or that product,, F! }/ i. H! U" ]; @& P
做广告的人在力图劝说我们买下这种产品或那种产品之前,
8 }2 m- l/ N4 p# y1 X465. advertisers have made a close study of human nature and have classified all our little weaknesses.3 O8 O- C6 I( f
已经仔细地研究了人的本性,并把人的弱点进行了分类。* y( A- k+ h8 Z) B1 D- b
466. Advertisers discovered years ago that all of us love to get something for nothing.
1 t2 ]1 A0 m" e! ?$ s; N3 | 做广告的人们多年前就发现我们大家都喜欢免费得到东西。4 W1 u+ {) M) _4 @: R/ n( ^
467. An advertisement which begins with the magic word FREE can rarely go wrong.* |! K. O- G: H6 |6 ^$ J
凡是用“免费”这个神奇的词开头的广告很少会失败的。( _. G# Y. K9 m$ c) S6 U
468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.4 e' n9 Q: T" e6 D
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。 J/ ]5 l& C$ X" J. W
469. They devise hundreds of competitions which will enable us to win huge sums of money./ w T, P7 V- g' ]3 u
他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。
9 \% ~& s: L% H* j470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
5 H6 S& B1 O+ l: N 电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。# k3 f) |/ h* \
471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.9 U7 Y/ w- q- Z t9 q. q
有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。7 i3 D' B8 m# A; X0 t J3 r
472. They offered to pay $10 a pound for the biggest biscuit baked by a listener." e' g% J0 t2 c5 ?
他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。
+ n: N# R0 P* w473. The response to this competition was tremendous.' ~) ]5 r0 a. r" g
这次竞赛在听众中引起极其热烈的反响。
0 \$ ~/ V4 Y8 t474. Before long, biscuits of all shapes and sizes began arriving at the factory.
: B. J" n& X7 Q+ g+ M( s1 Z 不久,形状各异,大小不一的饼干陆续送到工厂。. S- C; G9 ?! d. v& ] h
475. One lady brought in a biscuit on a wheelbarrow.
3 Q# B+ Z$ E* r" Q' a& N O 一位女士用手推车运来一个饼干,, i( Z$ o1 M7 x2 {! i/ y4 U
476. It weighed nearly 500 pounds.
9 J# [5 j% N k' l3 S' y9 \ 重达500磅左右。
- D: K0 F) Z6 L9 W1 q& C; P477. A little later, a man came along with a biscuit which occupied the whole boot of his car. B5 f( o3 `+ ]+ L
相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。& s! n( p9 H8 W6 m- d
478. All the biscuits that were sent were carefully weighed.% L* K5 J) K" A' K
凡送来的饼干都仔细地称量。" k/ g5 w8 x0 `- V/ l! p8 F
479. The largest was 713 pounds.5 P3 O$ R8 f8 _: f/ |5 G& S
最重的一个达713磅,: y; a# _8 w. K
480. It seemed certain that this would win the prize.
) r ^8 Z4 z/ c 看来这个饼干获奖无疑了。" K8 G( j1 Z; t& b* l
481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.& V7 F2 O3 @3 I3 V/ i; O
但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。
' p& v. P$ \, O! s482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.9 b) _" X$ R9 B
它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。
& i6 ]0 i( G& @- a9 L, G483. It was so heavy that a crane had to be used to remove it from the lorry.
& Z) d" M1 y1 o 饼干份量太重了,用了一台起重机才把它从卡车上卸下。
7 P' p/ N2 x, y0 L; Q5 V484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.
8 l& {- x; N3 K( W* i& S 饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
|