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A New York state-based company has announced it will be adding genetic material to some high-end products. 3 K6 Y# t: s l2 \. e4 T4 l& V% s! h
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. ( ~" r# @4 S5 r( t
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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5 `- h4 `' O3 pApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. + H+ V# ]1 U; V% N3 V* S
4 s( m) L2 y' J% F, e' [: Y) K' WApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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