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A New York state-based company has announced it will be adding genetic material to some high-end products.
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, o" K- z7 e" y7 ^; q0 Y6 S8 bApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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& V: o. `0 L2 RThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 1 s$ @3 Q: @" p9 H+ W, l. j
# }$ n) ~0 R. m% P5 h2 O"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. * s9 p: J8 i2 x/ s2 A
4 \9 f4 h/ R' `! k$ ^# wApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. & X- j6 ~$ J. _, |& E
! H6 Q \8 u$ a+ }7 wApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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