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A New York state-based company has announced it will be adding genetic material to some high-end products. 0 h) G; `) K( c5 X2 U7 X0 p
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. ) P; `9 u; Q' O- ^, U" g
7 i C" O3 v. lThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 3 M. N% T# G: U- M7 j
* [0 Y2 N1 K3 a" l2 l4 M }3 T1 nApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. " @( g5 i d4 J/ P
/ s1 R' a- g3 H! J- `" ~, ]7 t# [Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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