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A New York state-based company has announced it will be adding genetic material to some high-end products. 2 Y8 [$ B1 j1 B0 S/ F
- Y, l; S6 N- j0 l) |- _# MApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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- f% _0 Z* P4 A( R0 RThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. / V; @/ q9 U7 ]2 S1 M
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 7 T+ a' k! v( b* J5 i7 Q* A
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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; j0 \$ C0 i2 A$ W' hApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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