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A New York state-based company has announced it will be adding genetic material to some high-end products.
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) }7 h$ s. W% @Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 8 q, d$ ^9 K% a$ O; k4 r0 }: J! i# q
, ]+ n5 Z, ]2 L0 A"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 5 \' K* l- {# n6 q+ y: Z
8 W1 g6 G" s" x3 t& ^Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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