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ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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发表于 2009-6-25 08:29 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
本帖最后由 郭森房贷 于 2009-6-25 08:32 编辑 ( b% W( p& A5 L' Z0 Y
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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:" J2 \" d# f+ y5 w

) }* M/ W$ |% d9 o" A2 [•70%:  Feel now is a good time to buy a home in Canada
: P1 M; R3 R! P  x•1/3:  Expect to move in the next five years
# d2 Q( y+ J" n. t' e; k•73%:  Used their own resources (savings, equity, or RRSP) for their down payment. . p7 J  W% f" @4 n1 W) h$ H! L
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?) 6 S5 I. \+ i) W3 {
•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
# X, R7 g( p& ?: K5 Y8 [What matters to homeowners:
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•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker. " f5 `2 i( B: `; ]+ q3 E
•"Service":  The top reason driving customer satisfaction with brokers. 2 {6 g: C+ ~7 \8 }
•"A good relationship":  The top reason behind customer satisfaction with lenders. 6 u' N" r8 G. e+ K& e$ S
Other interesting market share stats:
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•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
( P1 t3 j! J9 K  m9 k5 m•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
1 l7 B& u' j' X•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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- Y/ t8 e- {# P5 ^/ qhttp://www.happymortgages.com/newsarticle.asp?id=210
0 m. Z( c, u! R" x8 [! {. s0 vSource:  The chart and all data are courtesy of CMHC.
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