ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:

6 }% A0 R- S! m•70%:  Feel now is a good time to buy a home in Canada
. y3 t, w; E" I# E" T•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
' R) G7 y1 D7 N! z- ~1 v6 [•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
What matters to homeowners:

' Y% a, E; x2 m•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
5 o1 ~4 T) e+ @) S4 p, N•"Service":  The top reason driving customer satisfaction with brokers.
# B7 p0 G" V& f# w& K" u! i•"A good relationship":  The top reason behind customer satisfaction with lenders.
Other interesting market share stats:
8 c5 H; u! M3 T5 `% j
: n4 V" d4 ~  p, s1 _0 c•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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  {8 U# w! n+ B; M0 Q6 p& g. P# chttp://www.happymortgages.com/newsarticle.asp?id=210
Source:  The chart and all data are courtesy of CMHC.